RedBull Urban Rhythm is a high-energy BMX event blending the thrill of riding with the creativity of street art, hosted in downtown Houston, Texas. The Robot Agency designed a bold, dynamic logo identity inspired by graffiti and urban elements like dumpsters, reflecting the gritty authenticity of BMX and street art culture. Featuring bright, energetic colors and urban, edgy typography, the logo captures the event’s vibrant spirit. The design extended beyond the pop-up event installation to merchandise, including trucker hats and t-shirts, amplifying the brand’s reach. The Robot Agency also fabricated custom wood signage, hand-painted it to match the aesthetic, and installed it on-site, enhancing the immersive experience. Versatile and impactful, the identity worked seamlessly across signage, merchandise, and digital platforms, creating a lasting impression.