HTX Tactical, established in 2015 in Houston, Texas, specializes in quality parts and accessories for the AR platform and Glock handguns. With over a decade of firearms retail experience, HTX Tactical partnered with The Robot Agency for a brand refresh to modernize their identity and enhance brand recognition. The Robot Agency revamped the logo, developed a cohesive visual identity system, redesigned the website, and created unified marketing materials. This refresh strengthens HTX Tactical’s market position, reflecting their passion for firearms and commitment to quality and innovation.