The Robot Agency, INC. is developing a comprehensive brand identity and strategy for Asina, an innovative SAAS platform designed to transform small business operations. Asina integrates CRM and accounting functionalities into a modular software solution tailored for small businesses. The project aims to create a distinct brand identity through a modern logo and cohesive visual identity system, supported by clear messaging that emphasizes efficiency, growth support, and user-centric design. This initiative includes designing a user-friendly website and crafting marketing collateral to effectively communicate Asina’s benefits and drive adoption among its target audience.